Non-Traditional Winners

Grand LIA   |   Winners   |   Finalists

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Non-Traditional - Product/Service - Single
Grand LIA

Grand LIA

Marcel, Paris
Intermarché
"Inglorious Fruits and Vegetables"

Non-Traditional - Product/Service - Single
Automotive

Bronze Winners

AlmapBBDO, São Paulo
Volkswagen Bus
"Kombi Last Wishes"

Non-Traditional - Product/Service - Single
Banking/Financial/Insurance

Silver Winners

Whybin\TBWA Group Melbourne, Melbourne
ANZ Bank
"ANZ GAYTMs"

Non-Traditional - Innovation
Branded Content

Gold Winners

BBDO New York, New York
Foot Locker
"Harden Soul"

Leo Burnett Toronto, Toronto
Always
"#LikeAGirl"

Silver Winners

Del Campo Saatchi & Saatchi, Buenos Aires
Beldent Gum
"Almost Identical"

Bronze Winners

AlmapBBDO, São Paulo
Volkswagen Bus
"Kombi Last Wishes"

Creative Artists Agency, Los Angeles
Chipotle Mexican Grill
"The Scarecrow"

Leo Burnett New York, New York
The United Nations World Humanitarian Day
"#TheWorldNeedsMore"

Publicis Conseil, Paris
APREC
"One Note Against Cancer"

Non-Traditional - Product/Service - Single
Corporate Image

Gold Winners

Leo Burnett Toronto, Toronto
Always
"#LikeAGirl"

Bronze Winners

Ogilvy Brasil, São Paulo
Sol de Janeiro
"Tattoo Skin Cancer Check"

Non-Traditional - Product/Service - Single
Cosmetics/Toiletries/Pharmaceuticals

Bronze Winners

Åkestam Holst, Stockholm
Apolosophy
"Blowing in The Wind"

Non-Traditional - Product/Service - Single
Direct Marketing

Gold Winners

Saatchi & Saatchi Australia, Sydney
OPSM
"Penny the Pirate"

Silver Winners

FCB Brasil, Sao Paulo
CNA
"Speaking Exchange"

Non-Traditional - Innovation
Experiential

Gold Winners

INGO Stockholm, Stockholm
Lidl Discount Food Stores
"Dill - The Restaurant"

Marcel, Paris
Intermarché
"Inglorious Fruits and Vegetables"

Silver Winners

FCB Brasil, Sao Paulo
CNA
"Speaking Exchange"

Heimat, Berlin
Swisscom / Samsung Galaxy S4
"Stare Down Contest"

Leo Burnett Solutions Inc, Colombo
Mawbima
"The Worlds First Mosquito Repellent Newspaper"

Saatchi & Saatchi New Zealand, Auckland
TUI Beer
"TUI Catch a Million"

Whybin\TBWA Group Melbourne, Melbourne
ANZ Bank
"ANZ GAYTMs"

Non-Traditional - Innovation
Guerrilla Marketing

Silver Winners

BBDO Pakistan, Lahore
Reprieve/Foundation for Fundamental Rights
"Not A Bug Splat"

Clemenger BBDO, Sydney
The Walking Dead
"Zombie Followers"

Jung von Matt, Stuttgart
DHL
"Trojan Mailing"

Leo Burnett Costa Rica, San Jose
Paniamor Child Protection Organization
"Incomplete Bios"

Non-Traditional - Product/Service - Single
Health Care Services

Bronze Winners

Ogilvy Brasil, São Paulo
GRAACC
"Bald Cartoons"

Non-Traditional - Innovation
Interactive Installations

Gold Winners

Kolle Rebbe, Hamburg
Misereor
"The Social Swipe"

OgilvyOne, London
British Airways
"Magic of Flying"

Silver Winners

Heimat, Berlin
Swisscom / Samsung Galaxy S4
"Stare Down Contest"

Åkestam Holst, Stockholm
Apolosophy
"Blowing in The Wind"

Bronze Winners

Del Campo Saatchi & Saatchi, Buenos Aires
Beldent Gum
"Almost Identical"

Whybin\TBWA Group Melbourne, Melbourne
ANZ Bank
"ANZ GAYTMs"

Non-Traditional - Innovation
Live Events - Beyond Advertising

Gold Winners

Dentsu Inc., Tokyo
Internavi
"Sound of Honda / Ayrton Senna 1989"

Ogilvy & Mather Mexico, Mexico City
Casa de la Amistad
"The Hair Fest"

Silver Winners

BBDO New York, New York
Bud Light
"Whatever Happens Stunt"

Bronze Winners

Lowe China, Shanghai
Buick
"Human Traffic Signs"

The Cyranos McCann, Barcelona
Pay Per Laugh
"Pay Per Laugh"

Venables Bell & Partners, San Francisco
Google Fiber
"Nick's First Pitch"

Non-Traditional - Product/Service - Single
Public Service/Social Welfare

Gold Winners

DDB Spain, Madrid
CELEM (European Women´s Lobby)
"Abortion Travel"

Kolle Rebbe, Hamburg
Misereor
"The Social Swipe"

Leo Burnett Tailor Made, São Paulo
ABTO - Brazilian Association of Organ Transplantation
"Bentley Burial"

Silver Winners

Geometry Global, Bogotá
Ministerio de Ambiente y Desarrollo Sostenible
"Terribly Delicious"

Leo Burnett France, Saint-Denis
Mimi Foundation
"If Only For A Second"

Ogilvy & Mather India, Mumbai
The Akanksha Foundation
"Message Barter"

Ogilvy & Mather Mexico, Mexico City
Casa de la Amistad
"The Hair Fest"

Bronze Winners

Saatchi & Saatchi Italy, Milan
World Down Syndrome Day
"Dear Future Mom"

Non-Traditional - Product/Service - Single
Retail

Gold Winners

adamandeveDDB, London
Harvey Nichols
"Sorry I Spent it on Myself"

Marcel, Paris
Intermarché
"Inglorious Fruits and Vegetables"

Bronze Winners

Creative Artists Agency, Los Angeles
Chipotle Mexican Grill
"The Scarecrow"

thjnk, Hamburg
IKEA
"The IKEA RGB Billboard"

Non-Traditional - Product/Service - Single
Travel

Gold Winners

OgilvyOne, London
British Airways
"Magic of Flying"

Non-Traditional - Product/Service - Single
Utilities

Bronze Winners

Jung von Matt, Hamburg
Vodafone
"Viva Communication"

Non-Traditional - Product/Service - Single
Web Services

Silver Winners

FCB Brasil, Sao Paulo
CNA
"Speaking Exchange"