Public Service/Social Welfare
"The Social Swipe"
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Corporate Name of Client: Bischöfliches Hilfswerk MISEREOR e.V.
Head of Client Services: Elisabeth Kleffner
Agency Account Supervisor: Jan Kowalsky
Account Manager: Britta Kronacher
Agency: Kolle Rebbe, Hamburg
Group Creative Directors: Rolf Leger/Oliver Ramm
Executive Creative Director: Sascha Hanke
Copywriter: Sarah Sommer
Art Director: Nadine Nolting
Production Manager: Martin Lühe
Photographer: Patrice Lange
Production Company: Virus @ Infected Postproduction, Hamburg
Executive Producer: Alexander Steinhoff, Harvest Digital Agriculture
Sound Design Company: Infected Postproduction, Hamburg
Music Production Company: Mokoh Music, Hamburg
Interactive Developement: Felix Zielke/Sven Hoffmann
Final Artwork: Anne Schmücker
Art Buying: Katja Sluyter
External Production : Jens Raddatz
Description of the Project:
Since 1958, the relief organisation MISEREOR has been supporting people through self-help initiatives around the world. In the battle against poverty and injustice, every single euro counts, yet donation fatigue is setting in. How can we remind people that even a small donation can have a big impact in a way that is both entertaining and innovative? We make donating easier than ever before – with the first interactive donation poster that accepts one of the most popular means of payment in the world: the credit card. A single credit card swipe through the poster donates EUR 2 to MISEREOR and triggers an interactive experience: the credit card cuts through the image of bound hands of an imprisoned Filipino child, helping him to return to a normal life. Another scenario enables you to provide the daily meal for a family in Peru: swiping the credit card cuts a slice of bread from a loaf. Thanks to the digital posters with just a single motif, over EUR 3,000 were raised at international airports in the first month only. We made sure our posters stayed in people’s minds longer: when those who gave received their credit card bill, they were invited to turn their one-time donation into a monthly gift. Compared with the same period last year, the number of givers making three or more subsequent donations rose by 23%.