Non-Traditional
Branded Content
Gold Winner
Always
"#LikeAGirl"
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Corporate Name of Client: Procter & Gamble
Agency Account Director: Annette Sally
Account Managers: Heidi Philip/Gaia Gilardini/Sandy Kilkey/
Lisa Bamber/Shaina Holtz/Matteo Carcassola
PR / Marketing: MSL
Advertising Agency: Leo Burnett, Toronto/Leo Burnett, Chicago/
Leo Burnett, London/Holler
Chief Creative Officer: Judy John
Creative Directors: Judy John/Becky Swanson
Copywriters: AJ Hassan/Angel Capobianco
Art Directors: Hmi Hmi Gibbs/Nick Bygraves
Agency Producer: Adine Becker
Production Company: Chelsea Films
Director: Lauren Greenfield
Editing Facility: Cutters
Editor: Kathryn Hempel
Digital Creative Director: Milos Obradovic
Brand Planners: Karuna Rawal/Anna Coscia/Rachel Darville
Digital Planner: Laura Jones
Participation Director: Jake Bruene
Media Agency: SMG