People are not shocked by the waste in burying organs that could save lives. It’s easier to be shocked by burying a luxury car. To help change that, a very famous and eccentric Brazilian millionaire, Count Chiquinho Scarpa, posted on his Facebook page that he would bury his half a million Dollars Bentley in the yard of his mansion, inspired by the pharaohs who buried their treasures. The impact was huge. People were revolted and the Media strongly criticized the Count’s decision, as expected. But everything changed when the National Organs Donation Campaign was revealed: organ donations increased 31,5% in just 1 month.