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Entrant: Les Gaulois, Paris

Corporate Name of Client:
Head of Client Services: Antoine Pussiau
Client Supervisor: Hervé Kozar
Client Account Directors: Elodie Peaudecerf/
    Anne Gaelle Le Minier
Agency Account Supervisor: Elisabeth Billiemaz
Account Executive: Aurore Cornen
Agency: Les Gaulois, Paris
Global Chief Creative Officer: Gilbert Scher
Creative Directors: Marco Venturelli/Luca Cinquepalmi
Copywriters: Ouriel Ferencz/Julia Ben Rabah
Art Directors: Marie Donnedieu/Sabrina Bourzat
Head of TV: Xavier Favre
Creative Technologist: Guillaume Cartigny
Production Company: Partizan, Paris
Director: Victor Haegelin
Digital Director: Olivier Tewfik
Digital Producer: Romain Quentel-Archier

Description of the Project: is a low-cost airline company of the AirFrance KLM group, flying to holiday destinations at very convenient rates.
Competitors are many and are better known.
The objective of the campaign was to push sales and improve the brand notoriety in the low-cost
Economic crisis left Europe with less money to spend, especially for something as trivial as holidays.
But we all have houses full of objects that we don't use and we want to throw away.
So teamed up with eBay France to create Byebye: the first object-flight converter.
It acted as a tool hosted for two weeks on the Ebay homepage that allowed people to select "departing" and
"destination", get a suggestion of what they could sell, and sell and transform their old objects into tickets to go on holiday, all by using Paypal.
To communicate it, we created a teaser campaign through outdoor and digital display.
With this new campaign, succeeded in showing French people its ability to understand their problematic budget restrictions. This campaign was not only a promotion, but above all a new kind of brand tool for French people, a new way to buy and recycle that would allow them to book cheaper and cheaper plane tickets.