Non-Traditional Finalists
| Automotive | |||
| Entrant | Product / Service | Title | |
| Publicis Italy, Milan | Dacia | Dacia Sponsor Day | view details |
| Beverages - Alcoholic | |||
| Entrant | Product / Service | Title | |
| Saatchi & Saatchi New Zealand, Auckland | TUI Beer | TUI Catch a Million | view details |
| Beverages - Non-Alcoholic | |||
| Entrant | Product / Service | Title | |
| McCann Peru, Lima | Coca-Cola | Happy ID | view details |
| Branded Content | |||
| Entrant | Product / Service | Title | |
| Venables Bell & Partners, San Francisco | Google Fiber | Nick's First Pitch | view details |
| Corporate Image | |||
| Entrant | Product / Service | Title | |
| Cheil Austria, Vienna | Samsung | Power Sleep | view details |
| OgilvyOne Beijing, Beijing | Volkswagen | Eyes on the Road | view details |
| Red Fuse Communications [Y&R], Hong Kong | Colgate Dental Creme | Turning Packaging Into Education | view details |
| Cosmetics/Toiletries/Pharmaceuticals | |||
| Entrant | Product / Service | Title | |
| FCB Brasil, São Paulo | Nivea Sun Kids | Protection Ad | view details |
| Electronic Equipment | |||
| Entrant | Product / Service | Title | |
| Cheil Austria, Vienna | Samsung | Power Sleep | view details |
| Heimat, Berlin | Swisscom / Samsung Galaxy S4 | Stare Down Contest | view details |
| Leo Burnett, Milan | Samsung | Smart Bike | view details |
| Entertainment | |||
| Entrant | Product / Service | Title | |
| BBDO Germany, Berlin | The Visit Berlin Museum Pass | Flashback | view details |
| The Cyranos McCann, Barcelona | Pay Per Laugh | Pay Per Laugh | view details |
| Experiential | |||
| Entrant | Product / Service | Title | |
| BBDO New York, New York | Bud Light | Whatever Happens Campaign | view details |
| Foods | |||
| Entrant | Product / Service | Title | |
| Hakuhodo Inc., Tokyo | Inakadate Village | Rice Code | view details |
| Guerrilla Marketing | |||
| Entrant | Product / Service | Title | |
| Lowe/SSP3, Bogotá | Program of Humanitarian Attention to the Demobilised | You Are My Son | view details |
| Media Promotion | |||
| Entrant | Product / Service | Title | |
| Clemenger BBDO, Sydney | The Walking Dead | Zombie Followers | view details |
| Leo Burnett Solutions Inc, Colombo | Mawbima | The Worlds First Mosquito Repellent Newspaper | view details |
| mortierbrigade, Brussels | Humo Magazine | Uncensored Articles - Made in China | view details |
| Retail | |||
| Entrant | Product / Service | Title | |
| INGO Stockholm, Stockholm | Lidl Discount Food Stores | Dill - The Restaurant | view details |
| Jung von Matt, Hamburg | OBI | Renovated Billboards | view details |
| Leo Burnett Chicago, Chicago | McDonald's | Literacy Store | view details |
| Travel | |||
| Entrant | Product / Service | Title | |
| Les Gaulois, Paris | transavia.com | Transavia/Ebay | view details |
| McCann London, London | Momondo | Friend Compass | view details |
| Tool of North America, Los Angeles | Tourism Victoria | The Melbourne Remote Control Tourist | view details |
| Utilities | |||
| Entrant | Product / Service | Title | |
| Clemenger BBDO Melbourne, Melbourne | Australia Post | Video Stamp | view details |