Radio & Audio
Script Writing
Silver Winner
Bach Festival Leipzig
"Fugue"
Aired on Radio Station:
Corporate Name of Client: Bach-Archiv Leipzig
Head of Client Services: Dr. Dettloff Schwerdtfeger
Agency Account Supervisor: Anne Jordan
Agency: serviceplan, Munich
Global Chief Creative Officer: Alexander Schill
Executive Creative Director: Christoph Everke
Creative Director: Tom Meifert
Copywriters: Moritz Dornig/Tom Meifert
Recording Studio: Hastings Audio Network, Hamburg
Description of the Project:
The Bach Archive Leipzig under the lead of Sir John Eliot Gardiner has committed itself to the life and work of J. S. Bach. The annual Bach Festival adds to Germany's cultural highlights. To get people interested, and to appeal to Bach connoisseurs, we developed a special radio spot: Bach was a master of the fugue. To invite people to the festival and bring Bachs baroque music closer to the people, we developed a radio commercial that explains what a "fugue" actually is and is a fugue in and of itself. The different speech melodies form the particular voices of the fugue.