'Thailand ranks 6th globally for having the most accidents.'
Because Thais often take the unique and easy way out in handling problems.
This campaign exposes the downside of this mentality by showing the possible dangers of continuing to do so.
Muang Thai Insurance provides variety of insurance products with truly understanding what problems Thai people are facing.
(Title 1: CD)
Context : Elephants are commonly seen on Thailand's streets.
To ensure that drivers see them at night, reflective CD's are hung from their tails.
(Title 2: Mr. Cop Doll)
Context : Statues of policeman are often placed at busy intersections in Thailand in the hope that reckless drivers think that those are real police and they won't break any traffic laws.
(Title 3: Rowboat)
Context : Many parts of Bangkok were drastically affected by floods in 2011. The water level got so high that they need rowboats to commute to places during floods.