UK charities are in trouble. Donations are down 20% and government funding is down 60%.
The Pilion Trust is tiny. Just a few people trying to help one of the poorest communities in London. The cuts meant their shelter for young homeless kids was about to close. They needed help fast.
But how do you ask for help if you have no money for big budget ad’ campaigns?
We created a highly shareable, online promotional film and asked the world for help.
The results? Over three million people watched the film in the first seven days.
Messages of support flooded in from around the world.
They received global online news coverage with 255 million media impressions and £8.3 million in earned media.
The campaign even spawned copycat campaigns
But best of all donations went up by over sixteen hundred percept.
Which meant a shelter for homeless kids didn’t have to close.
Which just shows what you can do with a cardboard sign and a £500 budget.