"Life is not a marathon"
Corporate Name of Client: Recruit Holdings Co.,Ltd.
Account Executives: Junichi Kawahara/Kohei Yamamoto
Media Planners: Hiroshi Saguchi/Kosuke Hiranoi
Strategic Planners: Yusuke Yagishita/Masahide Yoshida/
Agency: Dentsu Inc., Tokyo
Executive Creative Director: Yuya Furukawa
Creative Director: Kota Tohata
Associate Creative Director: Takahiro Nagahama
Copywriters: Hiroshi Ichikura/Miwako Hosokawa/Masatoshi Kurita
Art Directors: Ryosuke Miyashita/Mayu Taguchi
Executive Agency Producer: Hikaru Ikeuchi
Agency Producer: Akiyo Ogawa
Production Company: Paddle inc., Tokyo
Directors: Tsugihisa Tanaka/Kenichi Sumide
Senior Executive Producer: Kazuta Yanagihara
Producers: Yoshihiro Matsuguma/Hiroaki Tamura,
Line Producers: Yoshiro Tanioka/Shinta Shibayama/Yoko Iwaasa
Director of Photography: Toyotarou Shigemori
Post-Production Company: IMAGICA Corp., Tokyo
VFX Company: FLUX inc., Tokyo
VFX Supervisor: Shinji Tsuchiya
Editors: Noritaka Imamura/Takeshi Kanda
Sound Design Company: ONPa, Tokyo
Sound Designer: Hiromine Tanaka
Audio Engineer: Toshihiro Hara
Music Production Company: Aiin INC., Tokyo
Music Producer: Katsuya Yamada
Song Title: Do you hear the people sing?
Description of the Project:
In Japan, people have long believed that having good life is about studying hard, getting into the best schools, and working for the best companies to have stable income. They said life is a marathon, competing for speed and distance toward one common goal.Today with massive wave of globalization and rapidly changing society, there may not be one common goal for everybody. They have to think on their own and find out their own objectives.Let's be creative, think out of the boxes, and create new orders. This is a big visual message from Recruit, the leading lifestyle company to all the Japanese people.