The video showcases Interlude’s patented technology platform, which allows viewers to play an active role in the story of the video. It begins when users press play and have the ability to surf 16 different “TV channels” within the video in real-time. No matter what channel you are on, the cast are all lip-syncing the lyrics to Bob Dylan's "Like a Rolling Stone" as the song continues to play seamlessly. It is innovative because it is completely seamless. There have been interactive videos before but they were never as seamless as Interlude's technology. That's what ultimately sold it to Dylan - the experience was just like watching TV with no buffering between channels. No 2 people will engage with the video in the same way.