Intel's new brand platform Look Inside celebrates one simple fact: that no great accomplishment would be possible if people didn't look within themselves, and believe they have the ability to do the remarkable. We launched this message with a short film about then-15-year-old, Jack Andraka. Inspired by the death of a family friend, Jack developed an early detection method for pancreatic cancer. His method was 168 times faster, 400 times more sensitive, and 26,000 times less expensive than the medical standard. The spot tells his journey in reverse, starting with his triumph at Intel's International Science and Engineering Fair and ending with the Look Inside mount that began it all.