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TV/Cinema/Online Film - Production & Post-Production
Direction

Bronze Winner

Entrant: FINCH, Sydney

AEG Power Tools
"Unexpected Power"

Corporate Name of Client: Techtonic Industries
Agency Account Supervisor: Amy Stephens
Agency Account Director: Josh Collins
Account Manager: Hannah Turner
Strategic Planner: Simon Antonis
Creative Director: Alex Fenton
Copywriter: Jess Wheeler
Art Director: Aaron Tyler
Agency Producer: Lisa Ramsey
Production Company: FINCH, Sydney
Director: Alyssa McClelland
Executive Producers: Karen Bryson/Rob Galluzzo
Producer: Fiona McGregor
Director of Photography: Ari Wegner
Post-Production Company: Method Studios, Melbourne
Editing Facility: Method Studios, Melbourne
Editor: Elodie Fouqueau
Sound Design Company: Production Alley, Melbourne
Sound Designer: Rodney Lowe

Description of the Project:
AEG's history of innovation continues on with the release of their 'Brushless' range of power tools, with Fenton Stephens identifying the new technology as a deliverance of 'unexpected power' to its users.

In order to embody the message of 'unexpected power', literally, we flew out a German-born man who was gifted with superhuman size and strength in his arm. Not in both, just his right arm. This man is Matthias Schlitte, world armwrestling vice-champion, and does he ever have a story to tell.

The compellingly cut through idea attracted the interest of Alyssa McClelland at Finch Productions for a number of TV spots and an 80 second digital long-play.