Kenco, the coffee brand owned by Mondelez International, has released a campaign explaining its initiative to train young Hondurans who are at risk of being sucked into gangs as coffee farmers. JWT, which helped to conceive the scheme, created a TV and cinema ad that launches on 18 August. The spot, which features animated tattoos, follows a teenager who is in danger of joining a gang being brought into Kenco’s farming project. It will be supported by digital and PR activity. The work was written by Jess Oudot, art directed by Matt Leach and directed by Johnny Hardstaff through RSA Films. The music was an exclusive collaboration between Eclectic's Smith & Elms, and South American rapper Socio.