For more than 35 years, Amnesty International France has taken action to prevent violations of physical and mental human rights, as well as fight for freedom of expression and to end discrimination all around the world.
In order to raise awareness of its causes, Amnesty International France is back with TBWA\PARIS, its advertising agency for more than 10 years, with the launch of a new film celebrating the association’s process of mobilisation and its backbone in contributions: the signatures of supporters.
The film follows the ominous course of a persecuted protestor: arrest, detention, physical cruelty but mainly focusing on the release once thousands of pens petition to release the man from his incarceration.
The soundtrack, performed by Paolo Nutini (Iron sky), features a short excerpt from Charlie Chaplin’s speech from The Dictator providing a singular depth and meaning to the film.
With this new illustration of Amnesty International France’s slogan “your signature is more powerful than you think,” the film celebrates the release of thousands of people over the course of 50 years thanks to contributing signatures from everywhere in the world. Encouraging everyone to support the cause with their signatures, Amnesty International France delivers a clear and positive message.