What if silver had a sound?
It is with this simple idea that Hermès approached three renowned artists and collective to create an immersive, modern and unexpected digital piece.
United Visual Artists, the British design practise, created a unique installation, in a London studio, that could 'play' the sound of silver. Pieces of the new Hermès collection were placed on 16 metallic turntables, each propelled by an intricately designed cogs mechanism.
Lasers scanned the jewellery and triggered a sound, to finally compose an experimental symphony.
Hermès, for the first time, adventures itself in an emotive mash up of its historic silver craftsmanship with an artistic performance.