Digital
Innovative Use of Digital
Finalist
Bytro Labs Game Developing Startup
"The Game Report"
Visit web site
Click a thumbnail to change media.
Corporate Name of Client: Bytro Labs GmbH
Head of Client Services: Stefan Artmann
Agency Account Supervisor: Tobias Pieper
Agency: serviceplan, Munich
Global Chief Creative Officer: Alexander Schill
Executive Creative Directors: Matthias Harbeck/Till Diestel
Creative Director: Marcell Francke
Copywriters: Lorenz Langgartner/Gabriel Doell
Art Directors: Franz Roeppischer/Andreas Heuschneider
Programmer: Philipp Schmidt
Graphic Designer: Franz Roeppischer
Illustration Companies: Eat, Sleep + Design
Illustrator: Frank Graefe
Production Company: LIGA 01, Munich
Creative Producer: Sarah Neuner
Animators: Constantin von Zitzewitz/Sven Wellbrock/
Johannes Peter/Florian Dehmel
Music Production Company: German Wahnsinn, Hamburg
Music Producer: Philipp Feit
Description of the Project:
Gaming startup BytroLabs was looking for new business partners. We let them experience BytroLabs' game developing and economic skills at the same time: With the first business report which is a computer game. Sent out as a text file, with the business report to read. But written in such a way that it also worked as program code. When changing the file extension from .txt to .html, the data became programming parameters for a game. Read, play - and directly contact BytroLabs in the end. Results: Mailed to 500+ contacts worldwide. Total response rate: 94% BytroLabs merged with Swedish „Stillfront Group“.