As part of the Pepsi Max ‘Unbelievable’ campaign we wanted to bring an unbelievable experience to the lives of our audience. Our answer was a media first augmented reality bus shelter.
A live video-feed to an HD screen gave the illusion of a clear window onto the street. We mapped 3D animations over the environment in order to prank unsuspecting commuters with events like alien invasions and a giant robot attacking the city. A sensor even adjusted the animations to match varying light conditions.
We captured peoples’ reactions and shared the video on our Unbelievable YouTube channel.