Thousands of tourists take photos of the Berlin Wall every day. We used this attention to surprise them with a spectacular installation that turned the last remaining sections of the Wall into interactive billboards.
The Challenge: Create awareness for the city’s museums by getting tourists interested in the fascinating history of the Wall.
The Idea: A surprising technology turned the last remaining sections of the Wall into projection surfaces. The projections were invisible to the human eye. Only through the flash of cameras, historical images appeared on the tourist’s photos. This way we turned normal sightseeing tours into thrilling time travels.