Network of the Year: BBDO

Radio & Audio
Script Writing

Bronze Winner

Entrant: Impact BBDO, Dubai

Commercial Insurance
"Pedro"
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Aired on Radio Station:
    
Corporate Name of Client: Commercial Insurance
Client Supervisor: Roger M. Zaccar
Agency Account Supervisor: Karim Khouri
Agency: Impact BBDO, Dubai
Executive Creative Director: Fadi Yaish
Copywriter: Alok Mohan
Agency Script Writer: Alok Mohan
Agency Producers: Emilie Haddad/Micaela Zaatar
Director: Ralph Van Dijk
Producer: Lesley Chambers
Recording Studio: Eardrum Australia, Sydney
Audio Engineer: Simon Kane

Description of the Project: 
Mission:
We were briefed to create a radio campaign for Commercial Insurance promoting their Travel Insurance offering.
Idea:
To advertise the Travel Insurance from Commercial Insurance, we banked on a simple insight: You never know what life might throw your way. Our execution brought together 2 very different stories happening simultaneously but far away from each other. And as they went on with their respective lives and unbeknownst of the existence of the other, destiny strikes causing them to have a very unpleasant meeting.