Agency of the Year: adamandeveDDB, London
Design
Art Direction
Bronze Winner
Harvey Nichols
"Sorry I Spent it on Myself"
Corporate Name of Client: Harvey Nichols
Client Account Directors: Anna Davidson/Julia Bowe
Account Manager: Kannayo Okolie
Planner: Jessica Lovell
Agency: adamandeveDDB, London
Executive Creative Directors: Ben Priest/Ben Tollett/Emer Stamp
Art Directors: Richard Brim/Daniel Fisher
Design Company: Stanley’s King Henry, London
Designer: Alex Fairman
Creative Producer: Kirsty Harris
Photographer: James Day
Typographer: Alex Fairman
Business Director: Paul Billingsley
Creatives: Daniel Fisher/Richard Brim
Head of Print: Daniel Moorey
Retouching: Stanley's King Henry
Concept/Cultural Reference:
Christmas is all about giving, sharing and caring, but not at Harvey Nichols, the UK’s leading luxury fashion retailer. Here it’s all about me, me, me. To help our customers out, we invented a new line of products for the festive season. The Sorry I Spent It On Myself Gift Collection. A range of budget presents that we created so people could spend less on others, and more on themselves. The range was available at all Harvey Nichols stores across the UK, as well as online.