"Moby Dick", "Frankenstein", "Dracula", "Don Quixote", "Alice", "D-Day"
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Corporate Name of Client: Penguin China
Agency Account Director: Charles Sampson
Agency: Y&R Beijing, Beijing
Chief Creative Officer: Nils Andersson
Executive Creative Director: Nils Andersson
Creative Directors: Ronnie Wu/Chen Lei
Copywriters: Gao Han/Zhang Wei/Nils Andersson
Art Directors: Bruce Xie/Johnny Zhang/Jianjun Geng
Illustrators: Jared Muralt/Richard Hello/Zhang Weimang/
Mark Summers/Wylie Beckert/Liu Hao
Retouching: Bruce Xie
Designers: Bruce Xie/Johnny Zhang