Bose Noise-Cancelling Headphones
"Elvis", "James", "Kurt"
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Corporate Name of Client: Bose
Agency: Ogilvy & Mather Johannesburg, Johannesburg
Chief Creative Officer: Chris Gotz
Executive Creative Directors: Mariana O'Kelly/Neo Mashigo
Creative Director: Mike Martin
Copywriter: David Krueger
Art Director: Tammy Retter
Art Buyer: Jane Paoli
Photographers: Mike Lewis/Nick van Reenen
Description of the Project:
Our challenge was to hit the Christmas rush in which consumers would be treating themselves to a present from themselves. We aimed to give a visual description to the aural benefits of Bose’s amazing noise cancelling headphones, targeting high-income 35–65 year-olds with a bias towards males, and a ripple effect appealing to females and 25–35 year old males.