"Ketchup", "Pasta", "Mayo"
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Corporate Name of Client: Unilever
Agency: adamandeveDBB, London
Executive Creative Directors: Ben Priest/Ben Tollett/Emer Stamp
Creative Directors: Mike Crowe/Rob Messeter
Copywriter: Nick Sheppard
Art Director: Tom Webber
Head of Art: Daniel Moorey
Photographer: David Skyes
Typographer: Paul Knowles
Business Director: Kate Hewitt
Creative Producer: Craig Neilson
Retouching: Stanley's Post, London
Designer: Paul Knowles
Description of the Project:
Based on the insight that somewhere inside every kitchen cupboard is a jar of the nation’s favourite yeast extract, the campaign evolves the well-known love it or hate it strapline, urging users not to forget their jars, ‘Love it. Hate it. Just don’t forget it’. The three outdoor executions show real cupboard scenarios, each with a sliver of a jar of Marmite forgotten at the back.