Grand LIA   |   Winners   |   Finalists

Use of Photography Campaign

Silver Winner

Entrant: DDB Spain, Madrid

"Baby", "Boy", "Dog", "Girl"

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Corporate Name of Client: Volkswagen Audi España, S.A.
Client Account Directors: Laura Ros/Pedro Fondevilla
Agency Account Director: Gorka Lozano
Account Manager: Javier Villalba
Agency: DDB Spain, Madrid
Chief Creative Officer: Jose María Roca de Viñals
Creative Directors: Javier Melendez/Pedro Andragnes/Paco Cabrera
Copywriter: Iratxe Cabodevilla
Art Director: Aldo Ferreto
Photography Studio: Fornós Digital Retouch
Post Production: Befree Studio

Description of the Project:
The campaign uses a strong visual to communicate the product´s (Volkswagen´s 360 Area View) benefit, a system of cameras that give the driver a full 360 view of his environment, which comes in handy when parking, having more that 1 point of view, therefore, "One Angle Is not Enough"