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Public Service/Social Welfare Campaign
Bronze Winner
Forest & Bird NZ
"$5 Makes A Difference", "$10 Makes A Difference", "$50 Makes A Difference"
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Corporate Name of Client:
Royal Forest and Bird Protection Society of New Zealand Inc.
Client Account Director: Christina Mossaidis
Account Managers: Alisha Iyer/Mia Freeman
Media Planners: Susan Browne/Denelle Joyce
Agency: Ogilvy & Mather NZ, Wellington
Executive Creative Director: Angus Hennah
Creative Director: Chris Childerhouse
Art Director: Jordan Dale
Illustration Company: Stephen Fuller Ltd, Wellington
Illustrator: Stephen Fuller
Client Marketing Manager Royal Forest and Bird Protection Society of New Zealand Inc.: Phil Bilbrough
Senior Retoucher: Jamie Wright
Studio Mac Op: Gemma Whyte
Senior Art Director: Martin Hermans
Description of the Project:
Forest & Bird protect all of New Zealand's native species and wild places, but they receive no government funding. To continue doing the work they do, they desperately needed new members. We wanted people to discover for themselves how opening up their wallets can make a huge difference – it can help put an endangered bird back in its natural environment. With this thought in mind, we ran a series that used three different dollar denominations, the $5 note which features the Hoiho – New Zealand’s Yellow-Eyed Penguin, the $10 note which features the Whio – a species of Blue Duck and the $50 note which features the Kokako – the Blue Wattled Crow.