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Public Service/Social Welfare Campaign

Gold Winner

Entrant: Publicis Mexico, México City

Banamex/CDC - Erase The Difference Campaign
"Houses", "Garden", "Lake"

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Corporate Name of Client: Banamex CDC
Head of Client Services: Juan Carlos Tapia
Client Account Director: Juan Carlos Rached
Agency Account Supervisor: Atria Medina
Agency Account Director: Virginia Laddaga
Planning Director: Juan Carlos Tapia
Agency: Publicis Mexico, México City
Worldwide Chief Creative Officer: Erik Vervroegen
Chief Creative Officer: Héctor Fernández
Creative Directors: Luis Enriquez Madruga/Jessica Apellániz
Associate Creative Directors: Alfredo Ramos Fiero/
    Christian Santacruz Pimpon
Copywriter: Josh Parschauer
Head of Production: Claudia Shelley
Photography Studio: Oscar Ruiz
Photographer: Oscar Ruiz

Description of the Project:
Social inequality in Mexico is very common, but apparently people haven’t realized the enormous gap in between social classes.
That's why CDC (Community Development Center) decided to sensitize people exposing this problem from a very different point of view, contrasting wealth with poverty with a photographs that looked like a manipulated images, but sadly, they aren’t, they are actual aerial photos of Mexico City.
The problem was exposed clearly and the result was so surreal that for many it was hard to believe.