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Art Direction Campaign


Entrant: Saatchi & Saatchi Canada, Toronto

Proud FM
"Cowboy", "Knights", "Never Never Land"

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Corporate Name of Client: Proud FM
Agency: Saatchi & Saatchi Canada, Toronto
Group Creative Directors: Joel Arbez/Matt Antonello
Executive Creative Directors: Brian Sheppard/Helen Pak
Copywriter: Matt Antonello
Art Director: Joel Arbez
Photography Studio: Instil Productions
Photographer: Philip Rostron
Illustrator: Kira Shaimanova
Producer: Amy Miranda

Description of the Project:
Print campaign for Proud FM - Toronto's radio station for gay listeners. We used popular lyrics from well-known pop songs to demonstrate that any song can be gay, depending on how you listen to it.