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Consumer Campaign


Entrant: Lowe Vietnam, Ho Chi Minh City

"Tablet Vs Tree", "Mobile Vs Sand Castle", "Joystick Vs Football"

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Corporate Name of Client: Unilever Vietnam
Head of Client Services: Anish Daryani
Client Account Director: Chau Tran
Planning Director: Sajju Ambat
Agency: Lowe Vietnam
Chief Creative Officer: Jose Miguel Sokoloff
Executive Creative Director: Carlos Camacho
Associate Creative Director: Kumkum Fernando
Copywriter: Carlos Camacho
Art Director: Juan Sebastian Otoya
Illustrator: Mattias Adolfsson
Regional President: Rupen Desai
Managing Director: Michel Borelli
Chief of Operation: Indraneel Guha

Description of the Project:
Kids love playing with modern gadgets. Parents do not mind this because it keeps the child busy and distracted. This campaign idea acts as a counterpoint against the modern ways of parenting using devices. It visually illustrates that while indoor games can act as distraction, outdoor games can be fertile grounds for discovery, learning, team work, co-ordination, interaction and friendships.