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Consumer Campaign

Finalist

Entrant: DDB Group, Berlin

Volkswagen Park Assist
"Grandstand", "Jury"

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Corporate Name of Client: Volkswagen AG
Agency: DDB Group, Berlin
Creative Directors: Lukas Grossebner/Gustavo Vieria Dias
Copywriter: Michael Grill
Art Director: Ulrike Kössler
Head of Production: Still/Moving Productions
Photographer: David Harriman

Description of the Project: 
The challenge:
To develop a campaign to promote the Volkswagen park assistant.
The idea:
Parking is not easy. And it means pressure, especially with an audience like other drivers waiting behind you,
people walking by or watching you from a street cafe. The VW park assist takes exactly that pressure off parking.
The execution:
Parking spots with an audience.