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Use of Photography Campaign

Finalist

Entrant: VML Brazil, São Paulo

Expedia
"Double Exposure Obelisk", "Double Exposure Church", "Double Exposure Beach"


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Corporate Name of Client: Expedia.com
Head of Client Services: Chris Day
Agency Account Director: Rodrigo Gouveia
Media Planner: Elenice Guerra
Agency: VML Brazil, São Paulo
Executive Creative Director: Silmo Bonomi
Copywriter: Marcel Ares
Art Directors: Alexandre Amaral/Silmo Bonomi
Photographer: Rodrigo Ribeiro

Description of the Project:
Brazilians often travel to the same places, time after time. 
To stimulate Expedia clients to go to different places on their summer vacation we created a campaign for press using the old school effect of double exposure.