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Art Direction Campaign

Finalist

Entrant: DDB New York, New York

WATERisLIFE
"Hot Air Balloon", "Plane", "Race Car ", "Ocean"


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Corporate Name of Client: WATERisLIFE
Agency: DDB New York, New York
Chief Creative Officer: Matt Eastwood
Group Creative Director: Andrew McKechnie
Executive Creative Director: Menno Kluin
Associate Creative Directors: Sam Shepherd/Frank Cartagena
Art Director: Sam Shepherd
Graphic Designers: Juan Carlos Pagan/Brian Gartside
Photographers: Alec Helm/Frank Le Blanc

Description of the Project:
Following last year's highly awarded 'Hashtag Killer' campaign, the charity WATERisLIFE again turns pop culture on its head with a new effort titled, ‘A 4 Year Olds Bucket List’. A term that people use when describing the list of things they want to do before they die. 

The Bucket List film features a four year-old Maasai boy named Nkaitole, who has previously never left his village, as he embarks on his own, personal bucket list adventure. He checks off such experiences as flying on an airplane, taking a ride in a hot air balloon, seeing the ocean and many more.
 
‘Bucket List’ Definition:
 
buck·et list
noun informal
1. A list of things to do before you die. Derived from the term "kicked the bucket".