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Print
Consumer Campaign

Finalist

Entrant: DDB Group, Berlin

Volkswagen Driver Alert System - Eye Clash Campaign
"Pig", "Hammer", "Singer"

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Corporate Name of Client: Volkswagen AG
Head of Client Services: Giovanni Perosino
Client Supervisors: Cornelia Kabelitz/Tim Walther
Account Managers: Susanne Plümecke/Tim Jüngling/Björn Wilke
Advertising Agency: DDB Group, Berlin/DDB Team Blue, Berlin
Chief Creative Officer: Eric Schoeffler
Executive Creative Director: Matthias Schmidt
Creative Directors: Behnaz Pakravesh/Christian Anhut
Copywriters: Tobias Feige/Tim Mitreuther/Alexander Makedonskiy
Art Directors: Tom Mcclean/Mahmoud Fathy
Art Buyers: Andrea Bößenecker/Isabell Rusch
Illustrator: Bakea
Post Production: Gass Medienservice
Media: MediaCom

Description of the Project:
Brief:
Volkswagen wanted to create awareness about the new and innovative driver assist systems in their cars. One of these systems: Fatigue Detection. It recognizes when the driver gets tired and alerts in order to prevent dozing off.
The task was to create a print campaign, that communicates the complicated feature in a very simple and fun way.
  
Solution:
Fatigue Detection keeps the driver awake and makes sleep impossible. And that’s exactly what we show in fun and eyecatching print visuals.
As it is about sleepyness the images focus on eyes. However the eyelashes are replaced with characters or items that definetely keep one awake when they get combined.