Volkswagen Park Assist
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Corporate Name of Client: Volkswagen AG
Agency: DDB Group, Berlin
Creative Directors: Lukas Grossebner/Gustavo Vieria Dias
Copywriter: Michael Grill
Art Director: Ulrike Kössler
Head of Production: Still/Moving Productions
Photographer: David Harriman
Description of the Project:
The challenge: To develop a campaign to promote the Volkswagen park assistant. The idea: Parking is not easy. And it means pressure, especially with an audience like other drivers waiting behind you, people walking by or watching you from a street cafe. The VW park assist takes exactly that pressure off parking. The execution: Parking spots with an audience.