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Radio & Audio
Use of Music

Silver Winner

Entrant: serviceplan, Munich

Deli Star
"Audio Coffee"
  • Audio Coffee
  • Translation

  • Click a thumbnail to change media.

Aired on Radio Station:
Corporate Name of Client: DELI STAR Bagel & Coffee GmbH
Head of Client Services: Andreas Berndl
Agency Account Supervisor: Michaela Krietsch
Media Planners: Matthias Reißl/Oliver Hey
Agency: serviceplan, Munich
Global Chief Creative Officer: Alexander Schill
Executive Creative Directors: Christoph Everke/Matthias Harbeck/
    Till Diestel
Creative Directors: Nicolas Becker/Andreas Balog
Copywriters: Michael Schoepf/Christoph Bohlender/
    Carola Luettringhaus
Agency Producer: Katy Pergelt
Recording Studio: zimmerli sounds/m-sound
Sound Design Company: Infrasonics GmbH, Cologne
Art Director: Walter Ziegler
Executive Creative Producer: Florian Panier
Programmer: Markus Mrugalla/Felix Ohr/Ret Lauterbach
Offline: Shari Bremer/Rolf Eggers
Biopsychology Expert: Dr. phil. Dipl-Psych. Ralf Stuermer

Description of the Project:
Young Germans love to dance to loud music all night. The problem: horrible car crashes caused by tired clubbers. In order to keep the drivers more alert we invented Audio Coffee for the German coffee brand Deli Star: the first coffee you can listen to.
Together with the Infrasonics Institute for Neuro Science and famous electronic DJs we produced several Audio Coffee tracks and mixed them with „binaural beats“ - a special audio technique that keeps you awake. Then we played the tracks on the radio, distributed them as free CDs and downloads - and made Germanys streets safer.