Grand LIA   |   Winners   |   Finalists

Radio & Audio
Public Service/Social Welfare Campaign

Gold Winner

Entrant: Leo Burnett Puerto Rico, San Juan

Literacy Program of the Proyecto Enlace del Caño Martín Peña
"Margarita", "Gervasio"
  • Margarita
  • Gervasio

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Aired on Radio Station:
    
Corporate Name of Client: Proyecto Enlace del Caño Martín Peña
Head of Client Services: Lyvia Rodríguez
Client Supervisor: Imirse Orruti
Agency Account Supervisor: Vanessa Negrón
Agency: Leo Burnett Puerto Rico, San Juan
Global Chief Creative Officer: Mark Tutssel
Creative Director: Pedro Vergé
Associate Creative Directors: Margarita Morales/Daniel Román
Copywriters: Margarita Morales/Daniel Román
Agency Script Writers: Margarita Morales/Daniel Román
Recording Studio: Jungle, Guaynabo
Sound Design Company: Mant-K Recording, San Juan
Sound Designer: Jesús Muñoz
Audio Engineer: Eddie Gómez

Description of the Project: 
8 out of 100 adults in Puerto Rico don’t know how to read or write.
The Adult Literacy Program of the Proyecto Enlace del Caño Martín Peña does its part to help reduce this number.
The Program needs support, materials and helping hands.
Please, watch the video.