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Radio & Audio
Banking/Financial/Insurance

Bronze Winner

Entrant: JWT Bangkok, Bangkok

Muang Thai Insurance
"CD"
  • CD
  • CD

  • Click a thumbnail to change media.


Aired on Radio Station:
    
Corporate Name of Client:
    Muang Thai Insurance Public Company Limited
Agency Account Directors: Supannapa Traitonwong/
    Lalita Sirimaharaj
Agency: JWT Bangkok, Bangkok
Executive Creative Directors: Satit Jantawiwat/Clinton Manson
Creative Director: Damisa Ongsiriwattana
Copywriters: Warunpon Trithepwijit/Kusuma Ruchakityanon
Agency Script Writers: Warunpon Trithepwijit/
    Kusuma Ruchakityanon/Clinton Manson
Agency Producer: Vichai Vorasri
Sound Design Companies: Cine Digital Sound Studio Co.,Ltd, Bangkok
Audio Engineers: Pracha Selawarn / Danai Suthammacharee

Description of the Project:
'Thailand ranks 6th globally for having the most accidents.'
Because Thais often take the unique and easy way out in handling problems.
This campaign exposes the downside of this mentality by showing the possible dangers of continuing to do so.
Muang Thai Insurance provides variety of insurance products with truly understanding what problems Thai people are facing.

(Title 1: CD)
Context : Elephants are commonly seen on Thailand's streets.
To ensure that drivers see them at night, reflective CD's are hung from their tails.

(Title 2: Mr. Cop Doll)
Context : Statues of policeman are often placed at busy intersections in Thailand in the hope that reckless drivers think that those are real police and they won't break any traffic laws.

(Title 3: Rowboat)
Context : Many parts of Bangkok were drastically affected by floods in 2011. The water level got so high that they need rowboats to commute to places during floods.