Grand LIA   |   Winners   |   Finalists

Radio & Audio
Public Service/Social Welfare

Bronze Winner

Entrant: FCB Toronto, Toronto

"The Me Inside"

Aired on Radio Station:
Corporate Name of Client: PFLAG CANADA
Agency Account Director: Cynthia Roach
Agency: FCB Toronto, Toronto
Chief Creative Officer: Robin Heisey
Creative Directors: Robin Heisey/Jeff Hilts
Copywriters: Krystle Mullin/Robin Heisey
Agency Producer: Joan Digba
Production Company: RMW Music, Toronto
Sound Design Company: RMW Music, Toronto
Sound Designer: Kyle Gudmundson
Audio Engineer: Art Mullin
Music Production Company: RMW Music, Toronto
Music Track Director: Ted Rosnick

Description of the Project:
PFLAG is the most prominent LGBT organization in Canada, providing support with issues of sexual orientation, gender identity and gender expression. To highlight the challenges faced by the Transgendered community, this campaign focuses on one crucial insight, so often expressed by Trans people: that they feel like prisoners in their own bodies, and that all they want is the freedom to be who they really are ­ as basic a human right as one could imagine.