Grand LIA   |   Winners   |   Finalists

Radio & Audio
Public Service/Social Welfare

Gold Winner

Entrant: Sancho BBDO, Bogota

Exito Group
  • Radiometries
  • Translation

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Aired on Radio Station:
Corporate Name of Client: Exito Foundation
Head of Client Services: Martin Nova
Agency Account Directors: Antonio Trujillo, Natalia Perez
Senior Account Executives: Juliana Caiaffa, Laura Luque
Agency: Sancho BBDO, Bogota, Colombia
Chief Creative Officers: Giovanni Martinez, Hugo Corredor
Executive Creative Directors: Diego Ortiz, Oscar Muñoz
Creative Directors: Alejandro Bermudez, Daniel Mora
Copywriter: Alejandro Bermudez
Agency Script Writer: Alejandro Bermudez
Executive Agency Producer: Janeth Maldonado
Production Company: Direktor Films, Bogota
Director: Alejandro Hernandez
Senior Executive Producer: Daniela Cortes
Recording Studio: Laika, Bogota
Sound Design Company: Laika, Bogota
Sound Designer: Carlos Calvo
Audio Engineer: Andres Mira
Music Production Company: Laika, Bogota
Music Producer: Carlos Calvo
Music Arranger: Andres Mira
Music Composers: Carlos Calvo, Andres Mira
Music Lyricist: Alejandro Bermudez
Music Performed By: Andres Mira
Song Title: The Challenge Song
Voice-over: Santiago Acevedo

Description of the Project:
300.000 children under the age of 18 can have auditive disfunction, unless it can be detected on time with an audiometry. But, for half the population that lives in the countryside, there are no places near to take to the test.
So we created Radiometries: a musical round song that turned into a free audiometric test.
With simple sung commands, the sons asks the children to respond with movement, like a choreograph. The commands are given in different frecuencies and volume levels, the same used in a professional audiometry.
If the child does not respond one of these commands, there could be a problem and he should be taken to a doctor as soon as possible.