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Radio & Audio
Household Products

Silver Winner

Entrant: TBWA\Singapore, Singapore

Energizer Lithium
"Breakfast"

Aired on Radio Station:
    
Corporate Name of Client: Energizer Singapore
Client Supervisor: Cecilia Yeong - Area Brand Manager
Agency Account Director: Peter Etheridge
Regional Director, Global Brands: Nirmalo Wilkes
Agency: TBWA\Singapore, Singapore
Creative Director: Hagan de Villiers
Copywriters: James Holman/Nuno Teixeira
Production Company: Eardrum Australia, Sydney
Director: Ralph van Dijk
Producer: Lesley Chambers
Audio Engineer: Simon Kayne (Songzu Sydney)

Description of the Project:
Objective
To increase awareness regarding the performance claims of the Energizer Lithium battery, specifically for use in powering cameras.

Idea
An irreverent and unexpected description of the sorts of things you can take photos of when your camera is powered by Energizer Lithium. With 680 shots at your disposal, you'll need to find some new things to take photos of.