Radio & Audio
Ogilvy Telephone Loop
"“Listen to David” – The Telephone Loop of Ogilvy & Mather"
Aired on Radio Station: No
How was it Broadcast/Delivered:
The campaign was broadcasted as a telephone loop.
Corporate Name of Client: Ogilvy & Mather Werbeagentur GmbH
Agency: Ogilvy Germany, Frankfurt
Chief Creative Officer: Dr. Stephan Vogel
Executive Creative Director: Matthias Storath
Copywriters: David Ogilvy/Dr. Stephan Vogel
Sound Design Company: Sinus AV Studio, Frankfurt
Music Production Company: Antioid, Berlin
Music Arranger: Christian Seifert
Description of the Project:
The problem: Everybody in the market talks about „owned media“ and „branded content“. But nobody uses the one medium that really everybody has: the telephone waiting loop. The idea: The world‘s first „Long-Format Audio Branded Content Telephone Loop“. With the best casting for that very brand: David Ogilvy. The result: 1. Some clients are asking accountants to send them back in the telephone loop again. 2. All the trade magazines were featuring it. 3. New clients were calling, just to hear the loop.