Grand LIA   |   Winners   |   Finalists

Radio & Audio

Silver Winner

Entrant: DDB Chicago, Chicago

Milky Way
"Troop Leader"

Aired on Radio Station:
Corporate Name of Client: Mars, Inc.
Account Executive: Tina Rosin
Account Manager: Alexander Wood
VP, Account Director: Gwen Hammes
SVP, Group Business Director: Kate Christiansen
SVP, Group Strategy Director: David Chriswick
Agency: DDB Chicago, Chicago
Chief Creative Officer: John Maxham
Executive Creative Director: Mark Gross
Creative Directors: Matt Collier/Wayne Robinson/Chuck Rachford
Copywriters: Matt Collier/Wayne Robinson/Chuck Rachford
Executive Producer: Will St. Clair
Production Business Manager: Ryan Hentsch
EVP, Executive Director of Integrated Production: Diane Jackson
Audio Engineer: Nick Papaleo

Description of the Project:
A troop leader makes a heart felt apology to the parents of his troop. He stranded them in the woods, as he was distracted by a delicious Milky Way chocolate bar.