Radio & Audio
Beverages
Bronze Winner
Lucozade
"Kids Party"
Aired on Radio Station:
Corporate Name of Client: Lucozade
Senior Account Executive: Candice Shortt
Account Executive: Brett David
Agency: Ogilvy & Mather Johannesburg, Johannesburg
Executive Creative Directors: Mariana O'Kelly/Neo Mashigo
Creative Directors: Molefi Thulo/Peter Little
Copywriters: Molefi Thulo/David Krueger/Tammy Retter
Agency Producer: Alison Ross
Recording Studio: Produce Sound, Johannesburg
Audio Engineer: Louis Enslin
Artiste: James Alexander
Description of the Project:
Energy drinks are aimed at getting people to do more, to do something spectacular. They seem to miss that there are normal everyday events that require energy to get through, to excel at. Lucozade is there to help you get through those tricky and tiring moments, those “give-me-strength” moments. These radio advertisements symbolize the energising effect of Lucozade.