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Radio & Audio
Public Service/Social Welfare


Entrant: lg2, Québec

Road Safety

Aired on Radio Station:
Corporate Name of Client:
    The Quebec Automobile Insurance Corporation
Client Account Director: Patrice Letendre
Agency Account Supervisor: Mireille Côté
Agency Account Director: Sandie Lafleur
Media Planners: Isabelle Baillargeon/Véronique Arteau/
    Mylène Fortier
Strategic Planner: Catherine Darius
Agency: lg2, Québec
Creative Director: Luc Du Sault
Art Director: Luc Du Sault
Agency Script Writers: Luc Du Sault/Andrée-Anne Hallé
Agency Producer: Julie Lorazo
Recording Studio: BLVD, Montreal
Translator: Andrew Morgan
Media agency Company: Touché!, Montreal

Description of the Project:
Radio campaign to raise awareness about wearing a seatbelt.