Radio & Audio
Public Service/Social Welfare
Finalist
Road Safety
"Paralyzed"
Aired on Radio Station:
Corporate Name of Client:
The Quebec Automobile Insurance Corporation
Client Account Director: Patrice Letendre
Agency Account Supervisor: Mireille Côté
Agency Account Director: Sandie Lafleur
Media Planners: Isabelle Baillargeon/Véronique Arteau/
Mylène Fortier
Strategic Planner: Catherine Darius
Agency: lg2, Québec
Creative Director: Luc Du Sault
Art Director: Luc Du Sault
Agency Script Writers: Luc Du Sault/Andrée-Anne Hallé
Agency Producer: Julie Lorazo
Recording Studio: BLVD, Montreal
Translator: Andrew Morgan
Media agency Company: Touché!, Montreal
Description of the Project:
Radio campaign to raise awareness about wearing a seatbelt.