Grand LIA   |   Winners   |   Finalists

Radio & Audio
Original Music


Entrant: Wieden+Kennedy, Portland

Old Spice

Aired on Radio Station:
Corporate Name of Client: Procter & Gamble
Head of Client Services: Bobbie Jo Ehlers
Client Supervisor: Matthew Krehbiel
Client Account Director: Charlie Nutting
Agency Account Supervisors: Liam Doherty/Diana Gonzalez
Agency Account Director: Jessica Monsey
Account Executive: Yaya Zhang
Media Planners: Anibal Casso/Britton Taylor
Agency: Wieden+Kennedy, Portland
Executive Creative Directors: Susan Hoffman/Joe Staples
Creative Directors: Craig Allen/Jason Bagley
Copywriters: Justine Armour/David Povill
Executive Agency Producer: Ben Grylewicz
Agency Producer: Lindsay Reed
Production Company: MJZ, Los Angeles
Director: Steve Ayson
Executive Producer: Emma Wilcockson
Sound Design Company: Barking Owl, Laguna Beach
Music Production Company: Walker, Portland
Music Producer: Sara Matazzaro
Music Arranger: Brad Neely
Music Composer: Brad Neely

Description of the Project:
There is a moment every young guy waits for: the transition into manhood and the opportunity to enjoy all the perks of not being a kid anymore. But there’s one person who doesn’t want these guys to grow up so fast and become men—their moms. Instead of seeing the men they’re becoming, they love them so much that they only see the little boys they raised and they want to keep them that way for as long as they can. ‘Momsong’ showcases moms protesting against Old Spice for turning their little boys into great smelling men who are growing up and getting attention from the ladies.