Radio & Audio
Innovative Use of Radio
"Spot Against Silence"
- Spot Against Silence
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Aired on Radio Station:
Corporate Name of Client: Amnesty International
Account Executive: Marcia Feitosa
Account Manager: Aline Freitas
Agency: DM9DDB, São Paulo
Executive Creative Director: Álvaro Rodrigues
Creative Directors: Álvaro Rodrigues/Diogo Mello
Copywriters: Otto Pajunk/Leonardo Konjedic
Production Company: Yes Filmes, Rio de Janeiro
Sound Design Company: Silence, Rio de Janeiro
Art Directors: Ana Cecilia Novis/Guilherme Cunha/Oswaldo Sá
Description of the Project:
Almost half of the victims of oppression and human rights violations in Brazil never report to authorities (for fear, shame, ignorance). To inspire people to break silence, we did that ourselves. Tunnels are places usually know for losing radio signal, so we saw a great opportunity to raise our voice against this great enemy of human rights: silence. In partnership with important radio stations, we ran a radio spot where there’s no radio signal. FM transmitters were installed inside long tunnels, where radio doesn’t work.