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Radio & Audio
Innovative Use of Radio

Silver Winner

Entrant: CP+B Scandinavia, Gothenburg

Chalmers University of Technology
"A Virtual Version of Theo Hultberg"
  • A Virtual Version of Theo Hultberg
  • Translation

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Aired on Radio Station: No
How was it Broadcast/Delivered: Spotify music streaming service
Corporate Name of Client: Chalmers University of Technology
Client: Johan Wetterberg
Agency Account Director: Karin Branmark
Agency: CP+B Scandinavia, Gothenburg
Executive Creative Director: Gustav Martner
Copywriters: Jimmy Hellkvist/Hannah Nachemson
Art Director: Dennis Rosenqvist
Production Company: CP+B Scandinavia, Gothenburg
Interactive developer: Jonas Bergdahl Chi

Description of the Project: 
This Spotify music streaming spot was created combining Spotify's user data with text-to-speech software. Each spot was unique depending on where the listener lived.
Challenge
We needed to get more innovative people to apply to Chalmers University of Technology. The problem is that the engineer profession is looked upon as rather uncreative.
Solution
We tapped into the skills of former Chalmers student Theo Hultberg to prove the opposite – that Chalmers is the university where in the worst-case scenario you end up as a coveted architect, engineer or sea captain.
Target group
18–25 year old Spotify users in Sweden's three largest cities.