Grand LIA   |   Winners   |   Finalists

TV/Cinema/Online Film

Silver Winner

Entrant: Clemenger BBDO, Wellington

New Zealand Transport Agency

Corporate Name of Client: New Zealand Transport Agency
Agency Account Director: Linda Major
Account Manager: Bethany Omeri
Media Planners: Annabelle Wilkinson/Emily Goulden
Planner: Thomas Scovell
Agency: Clemenger BBDO, Wellington
Executive Creative Director: Philip Andrew
Creative Director: Brigid Alkema
Copywriter: Emily Beautrais
Art Directors: Emily Beautrais/Philip Andrew
Agency Producer: Martin Gray
Production Company: Finch, Sydney
Director: Derin Seale
Executive Producer: Rob Galluzzo
Producer: Karen Bryson
Director of Photography: Stefan Duscio
VFX Company: Fin Design + Effects, Sydney
VFX Supervisor: Stuart White
Editing Facility: Method Studios, Sydney
Editor: Drew Thompson
Sound Design Company: Nylon Studios, Sydney
Sound Designer: Simon Lister

Description of the Project:
Most speeders believe they’re skilled enough to drive over the limit, and that it’s everyone else who’s the problem.
Instead of resisting that belief, a new campaign launched that supported it.
A film was created that could be shared online, as well as shown in cinemas and on national TV channels over a sustained period.
In under two weeks, the online video was viewed over 14 million times, with over 22 million impressions. It remains the most viewed video in New Zealand’s history, despite containing a message our audience has traditionally resisted. The automotive industry – usually the staunchest opponents of our message – praised the work and shared the message in their online communities. ‘Mistakes’ has been adopted and translated into several languages, and the client is still receiving requests from all around the world to buy and run the work. TED Talks chose it as one of '10 Ads Worth Spreading' in 2014.