Grand LIA   |   Winners   |   Finalists

TV/Cinema/Online Film

Gold Winner

Entrant: Leo Burnett MENA, Dubai

du Telecommunications
"Too Complicated"

Corporate Name of Client: du
Head of Client Services: Nabil Mufarrij/Saad Yusuf
Client Supervisor: Ahmed Zaki
Agency Account Directors: Nabil Muffarij/Saad Yusuf
Account Executive: Nadine Choufani
Planners: Saad Yusuf/Maysoun Hanna
Agency: Leo Burnett MENA, Dubai
Chief Creative Officer: Bechara Mouzannar
Creative Directors: Abraham Varughese/Hesham Ezzat
Copywriters: Maged Nassar/Hesham Ezzat
Art Director: Hesham Ezzat
Agency Producer: Anju Purushot
Directors: Ali Ali/Maged Nassar
Producers: Manasvi Gosalia/Wadih Safieddine
Post-Production Company: Lizard
Editor: Amr Rabea
Sound Design Company: Hosni Ali
Music Composer: Sary Hany
Director of Photography: Pierre Mouarkech
Production Designer : Nadine Ghanem
Production Manager : Steve Zerges
Wardrobe : Pia Attalah
Colourist : Dima Gagea/Karim Mira

Description of the Project:
True human insights about movie genres and entertainment help position the du Tuesday proposition - Two tickets for the price of one - uniquely and memorably. Thereby helping the product break through the clutter and also position du as a brand that truly understands moviegoers.