Corporate Name of Client: Lion
Client Supervisor: Michael Taylor
Agency Account Supervisor: Scott Wallace
Agency Account Directors: Jonathan Rea/Susie Darling
Agency: DDB Group New Zealand, Auckland
Executive Creative Director: Andy Fackrell
Creative Directors: Chris Schofield/Regan Grafton
Copywriter: Natalie Knight
Art Director: Gavin Siakimotu
Executive Agency Producer: Judy Thompson
Agency Producers: Tania Jeram/Rosie Grayson/Jane Mill
Production Company: The Sweet Shop, Auckland
Director: Damien Shatford
Executive Producer: Fiona King
Producers: Ben Dailey/Lynnette Gordon
Director of Photography: Andrew Stroud
Music Production Company: Liquid Studios, Auckland
Music Producer: Roland Brown
Music Arranger: Roland Brown

We took a stuffy responsible drinking message and reclothed it in a way that young drinkers would respond to.
At a party a moderate drinker pranks his drunk mates and ends up having the most fun.